EAC Minister Charts New Development Blueprint with Visit to Twyford International Micasso Showroom

Recently, Hon. Beatrice Askul Moe, Cabinet Secretary for East African Community (EAC) Affairs and Regional Development and Chairperson of the EAC Council of Ministers, led a delegation to the Twyford International Micasso flagship showroom in Nairobi, Kenya. This high-profile visit underscores the EAC’s strong commitment to practical regional cooperation and enterprise development, injecting renewed confidence and momentum into Twyford International’s continued expansion and participation in regional integration.

Notably, the Cabinet Secretary is a key figure in Kenya’s new cabinet and a former member of the East African Legislative Assembly, bringing extensive experience in regional cooperation and social development. As the first female cabinet minister from Turkana County, she has long championed community development and social progress. Her visit signals the government’s proactive effort to engage closely with industry and promote local manufacturing and regional connectivity.

Accompanied by the company’s leadership team, the Minister toured the Micasso showroom. As a premium home building materials brand strategically developed by Twyford International in Africa, Micasso has earned strong recognition in Kenya and neighboring markets for its exquisite craftsmanship, locally inspired designs, and reliable quality. During the tour, the Minister took a keen interest in the products’ adaptability to local needs, the manufacturing processes, and the company’s regional strategy, expressing high praise for the large-format tiles, full-polished glazed products, and antique-style finishes on display.

Company representative Miao Qiyu briefed the delegation on Twyford’s investment scale in Kenya, its achievements in localized operations, and its contributions to local employment. The Minister expressed strong appreciation, stating:

“The East African Community is not only committed to eliminating regional trade barriers but also places great importance on companies like Twyford International that bring technology transfer, promote local industrial development, and meet the East African people’s aspirations for a better life.”

She further emphasized the opportunities presented by regional integration. With the acceleration of infrastructure development and urbanization across East Africa, the demand for high-quality building materials continues to rise. She encouraged the company to leverage Kenya’s strategic position as a gateway to East Africa and actively expand into neighboring markets such as Uganda, Tanzania, and Rwanda, enabling more East African households to benefit from Twyford International’s premium products.

This visit represents more than just a government-enterprise exchange; it sends a clear signal that the EAC and the Kenyan government remain committed to optimizing the business environment. They will continue to support capable, compliant, and socially responsible international companies like Twyford International in jointly promoting economic prosperity and social development in East Africa.

Looking ahead, Twyford International will take this visit as an opportunity to further uphold its philosophy of “compliant operations, local integration, and quality first.” Under the EAC cooperation framework, the company will work hand in hand with its partners to strengthen the Micasso brand’s influence in East Africa, support the upgrading of the regional home building materials industry, enhance quality of life, and jointly chart a new blueprint for manufacturing and industrial development in the region.