2024 Ghana & West Africa Twyford International Annual Distributor Summit Successfully Concluded, Working Together to Create a New Chapter in the Industry

2024 Ghana & West Africa Twyford International Annual Distributor Summit Successfully Concluded, Working Together to Create a New Chapter in the Industry

20 Sep 2024

On September 15, 2024, with bright sunshine, our company Twyford International held the 2024 Ghana & West Africa Twyford International Annual Distributor Summit at the Atlantic hotel in the coastal city Tarkoradi. The summit attracted more than 200 distinguished distributors from Ghana and French-speaking regions of West Africa, including Côte d'Ivoire, Burkina Faso, Togo, Sierra Leone, Liberia, and Benin. We also invited the honorable government leaders and officials to participate in the event, including the Deputy Minister of Trade and Industry, the Governor of the Western Province, the Secretary General of the Western Province, and the Governor of the Shamaa District, etc., and they gave some support and witnessed this glorious moment together.

At the beginning of the summit, Lorry Li, General Manager of KEDA Ghana Ceramics LTD., delivered an opening speech titled “Leading the Future, Creating Brilliance Together”, emphasizing the importance of the company and its distributor partners working hand in hand in the rapidly changing market environment. He reviewed the achievements made by KEDA Ghana Ceramics LTD. covering the whole country in the past decade and looked forward to the future development blueprint, inspiring every participant.

The senior government leaders attending the summit made important speeches. They gave high praise to the development of our company and fully recognized the contributions made by us in promoting Ghana's industrialization process, especially in fields such as technological innovation, export earnings, job creation, fulfilling social responsibilities, increasing taxes, and environmental protection. They encouraged us to continue maintaining a leading position in the industry and promised to provide a favorable business environment for our development.

Under the guidance of the company's senior leaders, the summit entered into a wonderful speech session. Firstly, Jason Chen, KEDA national manager of Ghana, gave a speech, elaborating in depth on the company’s development strategy, market layout, and proposing development goals and plans for the next few years. Simon Dong, a manager representing the French-speaking countries in West Africa, also made a speech. He reviewed the sales growth of the French-speaking regions in recent years and highlighted KEDA and Twyford International's production plan, and proposed planning goals for the next few years. The speeches by them gave all the paticipants a clearer understanding of the company’s development prospects and provided important guidance for our future development.

Next, Leo Liu, the leader of Ghana's CRM digitalization project, provided a detailed introduction to the latest progress and achievements of the company in terms of distributors after introducing digital transformation. It has given us a further understanding and recognition of digital transformation, and also provided strong support for our future digital transformation work. We also invited our distributors to share their opinions.

Subsequently, Skyle Wu, the overseas marketing manager, shared the company’s successful experience and innovative measures in marketing. He demonstrated the significant achievements of the company in brand building, channel expansion, customer service, and other aspects through vivid cases and detailed data. He also mentioned the achievements of the Twyford International in West Africa and even throughout Africa over the past decade since its establishment. We invited our distributors to come on stage and share their ten years of experience.

Next, we came to the most exciting moment of the summit - the commendation ceremony for outstanding distributors. We were honored to invite the senior leaders of our company to present honorary awards to outstanding distributors in person, who have always worked hand in hand with us and cooperated faithfully. These distributors have won this honor with their brilliant achievements and unremitting efforts over the past few years. We sincerely congratulated them and looked forward to their continued leading status in the industry, working together with us to create a grater future.

On the second day of the summit, we planned a professional training on ceramic tiles and sanitary ware products with rich content and diverse forms. Firstly, Product Manager Terry Gao, with his keen market insight, analyzed the latest developments in the international market for distributors and provided an outlook on the export trend of ceramic tile products in 2024. Through vivid presentations, Peter Feng, the manager of bonded export business, introduced the development technology, new colors, and unique advantages in the market of the new series products.

Then, Ms. Tang, the manager of the sanitary ware business, brought the latest trends and a presentation speech in the field of sanitary ware products. She shared the innovative breakthroughs in technology and design of sanitary ware products, and also elaborated on the company's strategic plan for future sanitary ware products, taking into account the current consumer demand for health, environmental protection, and intelligence.

After the training, the attending distributors visited our product display area with great anticipation. Here, we not only showcased the diversity and innovative series of ceramic tile products, but also highlighted the exquisite craftsmanship and excellent quality of sanitary ware products. During the visit, distributors not only had in-depth understanding of the products, but also felt the company’s relentless pursuit of quality and innovation. They all expressed their willingness to fully utilize the knowledge and experience learned at this summit, actively promote the company’s high-quality products, and jointly help the company’s development and growth.Then, we led the summit officially down to the theme, which is not only an important opportunity to summarize the past and look forward to the future, but also an industry event to gather wisdom and seek common development.

As night fell, the two-day Ghana & West Africa Twyford International Annual Distributor Summit came to a successful conclusion. But the spirit of unity, progress, and win-win conveyed by this summit will always inspire every participant to move forward. In the future, Twyford International will continue to adhere to the “customer-centric and market-oriented” business concep, constantly innovate and forge ahead, and work hand in hand with our distributors to create better life!