Mainstream Ghanaian Media Hail Twyford Ceramics' Triumphant North American Debut

Following the successful conclusion of COVERINGS 2026 (the preeminent ceramic tile and natural stone exhibition in the US), Twyford Ceramics' spectacular showcase in the North American market has ignited widespread acclaim within Ghanaian public discourse. Multiple mainstream and authoritative media outlets—including the Daily Graphic, Business & Financial Times, 3news, African Editors, 105.5 Beach FM, and The Chronicle—have featured extensive special reports on Twyford Ceramics' participation in the US exhibition across their prominent pages and core segments.

For a time, "Made in Ghana" became a trending buzzword among local media and the industrial sector. From national industrial upgrading to the restructuring of global supply chains, and from high-level presidential endorsement to high recognition in European and American markets, Twyford Ceramics is continuously reshaping the global market's perception of "Made in Ghana" with its robust international performance.

Highly Praised by Ghanaian Media: A Symbol of National Industrial Strength

The Daily Graphic, one of Ghana's most influential mainstream media outlets, published an in-depth report titled "Twyford Ceramics Boosts Ghana's Industrial Process as International Demand Continues to Grow."

The report highlighted that Twyford Ghana, through its innovative technology, manufacturing scale, and stable quality, vividly illustrates the leap in Ghana's industrialization capabilities and is redefining the global market's value perception of "Made in Ghana." The media particularly emphasized that since the inception of Coverings in 1990, Twyford Ghana is the first—and to date, the only—ceramic manufacturing enterprise from Ghana, and indeed the entire African continent, to exhibit. This breakthrough in itself is a milestone.

Meanwhile, the Business & Financial Times took the perspective of "Made in Ghana Entering the International High-End Market," noting that Twyford Ceramics is continuously setting new industry standards in high-end channels across the United States, Europe, and Latin America with its exceptional quality, durability, and cost competitiveness. Among hundreds of global exhibitors, Twyford International stood out not merely as an enterprise, but as an important symbol of Africa's continuously rising industrial capability.

From Shama to Las Vegas: The Ghanaian Industrial Story is Being Seen by the World

3news vividly reported on the exhibition with a highly narrative headline: "From the Soil of Ghana to the Las Vegas Strip: How Twyford Ghana is Writing a New Industrial Legend."

The article described how, under the gaze of nearly 25,000 global industry professionals, Twyford International's booth became one of the most popular and highly anticipated spots at the event, bustling with constant inquiries, negotiations, and sample exchanges. The report also quoted a European distributor who commented: "The long-standing bottlenecks for 'Made in Africa' have been stability and scalability, and Twyford Ghana seems to have solved both of these issues." This remark is not only an affirmation of the company's manufacturing prowess but also reflects the global market's newfound recognition of upgraded local industrial capabilities in Africa.

From "Import Reliance" to "Export Manufacturing": Ghana's Industrial Image Accelerates its Reshaping

In a special analysis by 105.5 Beach FM, the media noted that Ghana, long viewed as an import-dependent economy, is now rapidly growing into a trusted exporter of high-value-added industrial products. The report believes that Twyford Ghana's successful practices fully demonstrate how the company has unlocked international market opportunities through a combination of strategic industrial investment, technology transfer capabilities, large-scale local manufacturing, and global market expansion capabilities.

The Chronicle, entering from the angle of "Shama to the World," emphasized that Twyford Ghana, located in Shama in the Western Region, has become the largest local employer and one of the most influential industrial enterprises. The media pointed out that Twyford Ghana's success is not just the success of a single company, but an important microcosm of the Ghanaian economy's transformation from import dependency to the export of value-added industrial products.

Presidential Endorsement: Twyford Ghana is a Benchmark Model for National Industrial Transformation

Notably, on the eve of Twyford Ghana's departure for the US exhibition, Ghanaian President John Dramani Mahama personally attended the ribbon-cutting and groundbreaking ceremony for the company's glass project on February 24, 2026. This high-profile government presence was viewed by multiple media outlets as the highest level of national recognition for the enterprise's industrial contributions.

According to African Editors, during his visit, the President spoke highly of Twyford Ghana's outstanding contributions to export growth, industrial upgrading, local employment, and manufacturing capacity building. The President specifically pointed out that the company's products have successfully entered key international markets such as the United States, Italy, Spain, and Latin America, and are transforming Ghana into a crucial manufacturing base serving European and American clients, as well as one of Africa's largest building material production centers.

At the site, the President stated: "They are delivering on their promises. Twyford Ghana is transforming Ghana into a manufacturing base geared toward the global market." This assessment highly aligns with Ghana's national vision of becoming a regional manufacturing powerhouse and further strengthens Ghana's strategic position within global high-value supply chains.

Beyond Ceramics: The Glass Project Adds a New Engine for Globalized Growth

In addition to its ceramics business, several media outlets also paid close attention to the large-scale glass manufacturing project currently being advanced by Twyford Ghana. The media generally believe that this project will further enhance the completeness and supply chain resilience of Ghana's local industrial system, propelling the building materials industry to upgrade toward higher added value and higher technological barriers. This "comprehensive building materials industry chain synergy model," extending from ceramics to glass, not only strengthens the enterprise's comprehensive ability to serve the global market but also makes Ghana a more attractive international manufacturing base.

From a highlight appearance at North America's top exhibition to the concentrated focus of mainstream Ghanaian media; from presidential endorsement to the accelerated implementation of the new glass project, Twyford Ghana is continuously writing the world story of "Made in Ghana" with a global vision and localized manufacturing capabilities.