Co-Building the East African Design Ecosystem! MICASSO Hosts Inaugural Designer Salon in Nairobi

Recently, MICASSO, the premium building materials brand under Twyford International, successfully hosted its inaugural "MICASSO Artisans Connect" designer salon at its flagship showroom in Nairobi, Kenya. The event aimed to bring together creative professionals from the architecture and design sectors, fostering a professional community for knowledge sharing, business cooperation, and long-term partnerships, while further building trust and inspiring collaboration.

The salon attracted a diverse group of architects, interior designers, developers, and project managers. Through in-depth presentations, the MICASSO team systematically showcased the brand’s robust manufacturing capabilities and product innovation. Highlights included an annual production capacity exceeding 36 million square meters, three modern factories located in Kajiado, Isinya, and Kisumu, Kenya, and over a decade of expertise in global ceramics manufacturing.

During the session, the team emphasized a design philosophy aligned with global trends such as "warm minimalism" and "eco-friendliness." They also unveiled their three core technological product lines: MRF, featuring 3D soft-polished tiles with ultra-realistic textures; MRJ, comprising tiles engineered with a smooth, baby-skin-like glazed surface; and MRGX, offering anti-slip, low-glare tiles with an ultra-fine dry granular finish.

In the highly interactive live product testing segment, guests witnessed the exceptional performance of MICASSO products firsthand. On-site tests demonstrated a breaking strength of 2042N, surpassing the industry standard of ≥1800N, while the water absorption rate was as low as 0.10%, far exceeding the industry benchmark of ≤0.50%. Additionally, FRENCIA, Twyford International’s sanitary ware brand, showcased innovative products such as its "waterfall flushing system" and "spring series" faucets, jointly reaffirming the company’s unwavering commitment to quality and innovation.

During the networking session, designers praised the quality and innovative design of MICASSO products, sharing their unique insights based on their observations of market demands and industry trends.

The success of this inaugural salon marks MICASSO's seamless evolution from a traditional building materials supplier into a "professional design hub." This event was not merely a product showcase, but a strategic initiative in community building. By establishing such high-end industry dialogue platforms, the company continues to solidify its long-term commitment of being "In East Africa, For East Africa." Moving forward, MICASSO looks forward to collaborating with more local partners to jointly elevate regional design aesthetics and architectural quality.