Twyford International Will Make a Grand Unveiling at COVERINGS 2026, Deepening Its High-End Brand Strategy

Twyford International Will Make a Grand Unveiling at COVERINGS 2026, Deepening Its High-End Brand Strategy

Orlando, FL – From March 30 to April 2, 2026, Twyford International will proudly present its premium tile brand, MICASSO, at COVERINGS 2026, the largest and most influential stone and tile exhibition in North America.

As a benchmark for the building materials industry with a 36-year legacy, Coverings has led trends across the Americas since its inception in 1990, rotating annually among Orlando, Atlanta, Las Vegas, and Chicago. This year’s event promises to be unprecedented in scale, with an exhibition layout stretching nearly nine miles. It is expected to gather over 1,000 top-tier exhibitors from nearly 40 countries—including Italy, Spain, and Turkey—and attract more than 20,000 professional visitors.

Following its successful debut in 2025, Twyford International returns with a strong presence, unveiling the all-new MICASSO 2026 Collection. With forward-thinking product concepts, Twyford aims to showcase its innovation capabilities and brand stature in high-end building materials to the global market.

Driving Design with Technology

Reimagining the Spatial Expression of Natural Aesthetics

Responding to the returning trend of modernity and minimalism in North American and European markets, Twyford International continues to deeply analyze design needs for both residential and commercial spaces. Driven by technological innovation and focusing on four core demands—slip-resistant safety, three-dimensional texture, natural stone aesthetics, and flexible customization—Twyford delivers comprehensive tile solutions covering diverse scenarios for floors and walls.

Ultimate Safety Protection (Slip-Resistance Technology): Twyford will highlight its anti-slip rustic tile series, meeting the R10 slip-resistance standard. To address personalized safety needs for various commercial and residential projects, the company also offers customized production services ranging from R9 to R11 levels, ensuring comprehensive safety for American homes and public spaces.

Cutting-Edge Craftsmanship Breakthrough (3D Deep Matte): Breaking traditional visual boundaries, Twyford introduces the industry-leading 3D Matt technology. This process endows rustic tiles with intense three-dimensional texture and a delicate touch, bringing natural patterns to life on the tile surface and delivering an unparalleled visual impact and spatial experience.

Revitalized Design Aesthetics (Aligning with North American Trends): In developing patterns and styles, Twyford closely follows mainstream stylistic evolutions in the North American market, conducting targeted R&D strictly based on local consumer preferences. Consequently, alongside classic and rustic designs like Limestone, Travertine, and Sandstone, Twyford skillfully integrates the prevailing minimalist trend by launching highly sought-after White Marble and Micro-cement series. These perfectly meet the ideal spatial requirements for both American Country and Modern Minimalist styles.

Deepening North American Presence: Accelerating Global High-End Brand Expansion

As a renowned global multinational building materials group, Twyford International leverages its advantages of 29 production lines across 8 countries and a global supply chain. Committed to continuous innovation, R&D, and green sustainable development, Twyford operates four globally recognized brands: Twyford, MICASSO, Frencia, and Twyford Glass. The group provides a one-stop solution for "Ceramics + Sanitary Ware + Glass," with products exported to over 50 countries and regions across Africa, the Americas, and Europe, continuously building a strong market reputation.

The United States, as the world’s largest tile and stone consumption market, is currently undergoing structural adjustment and demand recovery. In recent years, large-format stone-look tiles have seen rapid growth. Coupled with the release of residential renovation demands and the steady advancement of public infrastructure construction, market potential continues to emerge.

This trend aligns deeply with Twyford International’s global strategy and MICASSO’s high-end brand development plan. As Twyford’s premium brand, MICASSO is positioned to provide people seeking a high-quality life with decorative materials that integrate quality, safety, environmental protection, and design aesthetics. Since entering the U.S. market, the entire MICASSO product line has adhered to European and American standards as its craftsmanship foundation and local demand as its development guide. Through highly customized product development, MICASSO continues to enhance its brand influence in the North American market.

With exceptional quality, design aesthetics, and efficient delivery, Twyford International has won the favor of numerous North American buyers and partners. Participating in COVERINGS 2026 is not only a significant milestone in deepening Twyford’s global strategy but also a critical step in accelerating its expansion of the North American market footprint.

Join the Event: Exploring the Future of the Industry Together

Powered by innovation and connected by design, Twyford International is constantly expanding the value boundaries of its tile brands within the global building materials industry. Leveraging this grand event, Twyford will continue to bring comprehensively upgraded products and service experiences to professional clients. The company will engage in face-to-face in-depth exchanges with distributors, retailers, and builders across Europe and the Americas, further advancing its globalization strategy.

Innovation never stops; let us witness the brilliance together. Twyford International sincerely invites global customers, partners, and industry professionals to visit us at COVERINGS 2026. Join us to witness the launch of the new MICASSO 2026 Collection and embark on a new chapter for the global building materials industry together.